The latest from Avexia, sore joints, aches and pains have met their match. Apply generously 2-3 times daily, or more as needed, on and around areas with pain. Massage in thoroughly until fully absorbed. You should begin to feel relief approximately 15-20 minutes after application. Use before and after workouts or other strenuous activity, or just to ease the pain of every day lifting, twisting, turning, sitting, etc. Recommend storage in cool place out of direct sunlight.